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Hallmark, Netflix Strike Expanded Deal With Staggered Rollout for ‘The Way Home

Hallmark frames the pact as strategic windowing to grow viewership across its channels and Hallmark+ while tapping Netflix’s reach.

Overview

  • Seasons 1 and 2 of The Way Home are slated to hit Netflix in the U.S. in October 2025 under the new multi-year licensing agreement.
  • Season 3 is scheduled to arrive on Netflix in February 2026 in the U.S., with Season 4 set to stream in late 2026 after premiering on Hallmark Channel and Hallmark+.
  • The deal also brings a batch of Hallmark Valentine’s and romantic-comedy movies to Netflix in January 2026 in the U.S., including An Unexpected Valentine, Sisterhood, Inc., The Royal We, Hats Off to Love, and Love in the Clouds.
  • Select Hallmark holiday films will roll out on Netflix in November in certain international markets, with titles such as Haul Out the Holly and All I Need for Christmas among those cited.
  • Industry reports from The Hollywood Reporter and TheWrap outline this windowed schedule, countering separate claims that all three seasons would land on Netflix on October 1, 2025.