Overview

• Michelle Vicary will assume the role later this month after previously steering Hallmark’s programming for 22 years until her 2021 departure.
• In her capacity as head of programming, she will oversee all original content and production across Hallmark’s broadcast, streaming and digital platforms within the “One Hallmark” framework.
• Abbott attributes Hallmark’s growing cohesion between its entertainment, retail and experiential divisions to Vicary’s proven ability to integrate programming with brand initiatives.
• The network is intensifying its push into unscripted series such as Finding Mr. Christmas, Celebrations With Lacey Chabert and Baked With Love: Holiday alongside fan events like cruises and Comic-Con panels.
• During her initial tenure, Vicary greenlit Hallmark hits including When Calls the Heart, Good Witch and Chesapeake Shores and championed a more inclusive slate.