Overview

• On August 20, Hallmark eliminated 30 roles across multiple divisions, calling it a workforce transition to meet current business needs.
• Vice President of Production Jimmy Holcomb was reportedly among those laid off.
• Hallmark is moving its longtime Ventura Boulevard offices in Studio City to a Burbank building near the former NBC lot.
• Veteran executive Michelle Vicary returned earlier in August to oversee all production and original programming.
• It remains unclear how the cuts will affect future output, though already-announced projects through late 2025 are expected to proceed.