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Hallmark Media Appoints John Matts President and Jessica Tasler Noble Chief Culture Officer

The appointments continue a multi-year restructuring to steer the company’s growth following former CEO Wonya Lucas’s departure in 2023.

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Overview

  • John Matts, who joined Hallmark in 2022 as chief financial officer and later became chief operating officer, will report to CEO Mike Perry in his new role as president.
  • As president, Matts will oversee advertising sales, distribution, finance, research, strategic insights and company culture.
  • Jessica Tasler Noble, a 16-year Hallmark veteran and former senior vice president of employee experience, will serve as chief culture officer reporting directly to Matts.
  • Outgoing chief culture officer Sabrina Wiewel will transition to executive vice president of Crayola Studios.
  • Chief brand officer Darren Abbott will remain in his position, continuing to report to Perry.