Overview

• John Matts, who joined Hallmark in 2022 as chief financial officer and later became chief operating officer, will report to CEO Mike Perry in his new role as president.
• As president, Matts will oversee advertising sales, distribution, finance, research, strategic insights and company culture.
• Jessica Tasler Noble, a 16-year Hallmark veteran and former senior vice president of employee experience, will serve as chief culture officer reporting directly to Matts.
• Outgoing chief culture officer Sabrina Wiewel will transition to executive vice president of Crayola Studios.
• Chief brand officer Darren Abbott will remain in his position, continuing to report to Perry.