Overview

• A preview of the 2025 CESA Video Game Industry Report shows 51% of 54 surveyed member companies used AI in development in June–July 2025.
• Developers most often apply AI to generate visual assets, character images, story and in-game text, and to support programming, with 32% using it on in-house engine work.
• The sample included major studios such as Capcom, Konami, Square Enix, FromSoftware, and Sega, alongside smaller indie teams.
• The uptake aligns with global trends of rising AI use in game production, even as workers raise legal and job-security concerns, including protections sought by voice actors after SAG-AFTRA’s year-long strike.
• Corporate stances differ in Japan, with Nintendo signaling caution as companies like Square Enix, Capcom, Sega, and Level-5 explore or expand AI initiatives.