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Half of Americans Plan Holiday Travel as Hotels Lead Lodging Choices

Inflation is tempering plans, prompting AHLA advocacy for policies that bolster the hotel sector.

Overview

  • The Sept. 6–8 Morning Consult poll of 2,202 adults finds 50% expect an overnight leisure trip before year-end, while 31% of employed adults anticipate overnight business travel.
  • Hotels are preferred by 44% of leisure travelers and 63% of business travelers, with nearly four in five hotel guests planning midscale or higher-end stays.
  • Americans are most likely to take an overnight family trip (46%), with 34% expecting to travel for Thanksgiving and 37% for Christmas.
  • Hotel stays are especially common for romantic getaways (53%) and solo trips (48%), whereas many visiting family plan to stay with relatives.
  • Travel intent has slipped from last fall and winter, with 45% citing higher costs as the top reason to scale back and 49% saying inflation could reduce overnight trips; survey results carry a ±2 to ±6 point margin of error.