Overview

• The decision surfaced in a reply to an Instagram comment, then was reiterated in a formal farewell post from the brand.
• Yves stated it is still producing briefly and that products will remain available as retailers wind down inventory through fall and into early winter 2025.
• A company customer service representative confirmed items are no longer being made and will not be restocked.
• Hain pointed consumers to other portfolio brands such as baby food and Celestial Seasonings tea, drawing backlash because it lacks another meat-alternative line.
• Founded in British Columbia in 1985 by Yves Potvin and later sold to Hain Celestial, the brand’s shutdown has upset loyal customers and foodservice users, and reporters are still seeking further comment from the parent company.