Overview

• Rhode went on sale Sept. 4 in Sephora stores throughout the U.S. and Canada and online at Sephora.com.
• The rollout features a 16-product lineup anchored by viral staples including Peptide Lip Tint, Pocket Blush, Glazing Milk, Peptide Glazing Fluid and Barrier Restore Cream.
• This marks Rhode’s first major expansion beyond its direct-to-consumer model into nationwide brick-and-mortar distribution.
• Bieber fueled launch-day buzz with a Times Square curtain-drop appearance in vintage Donna Karan and an 'after-hours' Sephora haul on TikTok.
• A U.K. expansion at Sephora is planned for later in 2025, and WWD reports Bieber helped open trading at the New York Stock Exchange the next day to celebrate the milestone.