Overview

• e.l.f. Beauty completed its $1 billion acquisition of Rhode in late May, elevating Hailey Bieber to billionaire status.
• Stephen Baldwin called his daughter “super smart” in business and credited Rhode’s growth to its effective hydration formulas.
• Bieber announced via Instagram that she will serve as chief creative officer and head of innovation at e.l.f. Beauty.
• She is gearing up to lead Rhode’s global expansion, including a planned Sephora launch in fall 2025.
• Justin Bieber marked the milestone by sharing Instagram photos embracing Hailey, underscoring family support.