Overview

• The transaction provides an $800 million upfront payment in cash and stock with a $200 million performance bonus tied to three-year growth milestones
• Hailey Bieber will continue as Rhode’s Chief Creative Officer and Head of Innovation while advising e.l.f. Beauty on brand strategy
• Rhode generated $212 million in revenue last year, driven largely by its viral TikTok–fueled product launches
• The sale positions Hailey as the family’s primary earner after Justin Bieber faced costly cancellations of his 'Justice' tour and reported money challenges
• A spokesperson for Justin Bieber has rejected reports of his financial struggles, calling the claims baseless