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Hailey Bieber Sells Rhode to E.l.f. Beauty for $1 Billion, Takes Creative Lead on Justin Bieber’s SKYLRK

Locked into a multiyear role at Rhode, Hailey Bieber will devote her attention to guiding SKYLRK’s debut collection under rising scrutiny over her husband’s finances

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Overview

  • Hailey Bieber’s sale of her skincare brand to E.l.f. Beauty includes $600 million in cash, $200 million in stock and up to $200 million in performance-based payouts.
  • She will remain at Rhode as Chief Creative Officer and Head of Innovation under the terms of the $1 billion agreement.
  • Bieber has shifted her focus to Justin’s new streetwear label SKYLRK, leading creative strategy and product development for its upcoming launch.
  • Justin Bieber is reported to carry significant debts, including an alleged $8 million owed to ex-manager Scooter Braun after canceling his 2022 Justice World Tour.
  • Friends of the couple warn that without a prenuptial agreement, her Rhode proceeds could be subject to division in the event of a divorce.