Overview

• Bieber says she plans to preserve and wisely invest most proceeds from Rhode’s reported $1 billion sale for her son Jack Blues.
• Following the acquisition by e.l.f. Beauty, she remains Rhode’s founder, chief creative officer, and head of innovation, and will serve as a strategic advisor.
• She reiterates a firm privacy stance by not showing her son’s face online until he can understand and discuss the implications.
• She describes motherhood as giving her a new sense of ferocity and quiet confidence, with a tighter focus on home life and time.
• On product development and brand philosophy, she says she tests launches on her husband and friends, is “product‑obsessed,” and rejects being pitted against other celebrity brands, arguing there is space for everyone.