Overview

• Speaking to WSJ. Magazine, Bieber said she plans to preserve and wisely invest the money from selling Rhode for her son Jack Blues.
• She reiterated that she and Justin Bieber do not post their child’s face online until he can understand and discuss that exposure.
• Rhode was acquired by e.l.f. Beauty on May 28, 2025, and Bieber remains founder, chief creative officer and head of innovation, as well as a strategic advisor.
• She joked that Jack goes to bed moisturized with French pharmacy lotions, saying he sleeps “like a baby glazed doughnut.”
• Bieber has previously discussed postpartum dysphoria and now describes motherhood as bringing ease and confidence, saying her son is her top priority.