Overview
- In a new GQ interview published Nov. 11, Bieber says she vowed not to sell Rhode unless an offer reached $1 billion.
- e.l.f. Beauty bought Rhode in May for $1 billion, a deal Bieber describes as meeting every criterion she had for a potential buyer.
- Bieber says selling was not originally her plan, but she moved forward because e.l.f. felt like the right home for the brand.
- She retains key roles at Rhode as founder, chief creative officer, and head of innovation, and will serve as a strategic advisor to the combined company.
- Rhode’s September debut at Sephora was described as the retailer’s biggest North American launch, with more than $10 million in two-day retail sales and roughly three items sold per second, per WWD.