Overview
- In remarks published Nov. 11, the founder said she would not have sold unless the offer reached $1 billion.
- e.l.f. Beauty acquired Rhode in May, and Bieber continues as founder, chief creative officer and head of innovation, with an additional advisory role.
- She highlighted Rhode’s September rollout at Sephora, which outlets reported as the retailer’s biggest North American launch, generating about $10 million in two days.
- Bieber recounted conceiving the viral phone case that holds Rhode Peptide Lip Treatments during a product meeting.
- She confirmed approving a planned joint phone case with Justin Bieber’s Skylrk and said she is collaborating on a Skylrk leather jacket.