Overview
- Bieber told Women’s Wear Daily that she began struggling with premenstrual dysphoric disorder after the August 2024 birth of her son and has been speaking publicly to reduce isolation around the condition.
- Medical authorities describe PMDD as a far more severe form of premenstrual syndrome that causes intense mood and physical symptoms tied to the menstrual cycle and is distinct from postpartum depression.
- Rhode has committed $5 million over three years to the Foundation for Women’s Health to support research, education and clinical care focused on pregnancy, postpartum and related conditions.
- Bieber’s advocacy follows earlier health scares she has publicly recounted, including a 2022 mini stroke and corrective heart surgery, which she says deepened her focus on women’s health.
- Her disclosure and the pledge could raise public awareness, increase funding for diagnostics and treatments that are under-researched, and leverage Rhode’s visibility after its 2025 sale to e.l.f. Beauty to draw attention to gaps in reproductive health study.