Overview

• On Oct. 7, the 28-year-old model shared an Instagram carousel featuring lingerie-clad bedroom and closet shots to tease Rhode’s peptide eye prep.
• The series includes close-ups and a final image of her removing the under‑eye patches while reclining on a bed.
• Rhode markets the peptide eye prep as helping to depuff and brighten under the eyes and to reduce the look of fine lines and dark circles.
• Justin Bieber reposted one of the images to his Instagram Story and added BossMan Dlow’s “Shake Dat A-- (Twerk Song)” as the soundtrack.
• The high-visibility post continues a founder-forward marketing strategy following Rhode’s Sept. 4 rollout at Sephora after e.l.f. Beauty’s reported $1 billion acquisition in May.