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Hailey Bieber Partners With Adanola on Ballet-Inspired Capsule

Co-designed by Bieber, the 23–24 piece capsule uses her 12 years of ballet training to inform silhouettes, positioning Adanola for measured North American growth.

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Hailey Bieber wearing ballet-inspired designs she co-created with the British activewear brand, Adanola.

Overview

  • The Adanola x Hailey Bieber capsule is set to launch mid-October with campaign imagery released ahead of a 15 October drop on Adanola’s site.
  • Bieber played an active design role, proposing the ballet theme and advising on colors, fabrics, fit and sampling across the collection.
  • The assortment includes ballet-referenced pieces such as a shawl knit bolero, overlay trousers, rib knit leg warmers, a polar fleece jacket and a branded Sling bag.
  • Prices are reported to range roughly from £34 to £100, matching Adanola’s existing mid-range positioning, and reports conflict on the exact piece count (23 versus 24).
  • Adanola cites nearly £140 million in annual sales and strong demand for its Ultimate leggings and says it will continue selective celebrity collaborations while naming a major North American partner soon.