Overview
- Victoria’s Secret released its A Very VS Valentine’s Day 2026 campaign on Jan. 7 with Bieber fronting alongside Isabeli Fontana, Maty Fall Diba and Alexis Carrington.
- An exclusive People video shows Bieber in a red lingerie look, including the Heart Chiffon Unlined Bralette and Heart Chiffon Bikini Panty.
- Campaign imagery echoes a 2001 catalog shot of Gisele Bündchen with Bieber painting her toenails in a dresser drawer, and styling centers on roses and hearts rather than displaying fragrances.
- The collection features pieces such as the Glazed Satin Heart Short Pajama Set and includes Very Sexy Euphoric and Very Sexy Blush Eau de Parfums.
- The rollout leveraged social media, with Victoria’s Secret’s Instagram account reacting to the homage image using eyes and letter-heart emojis.