Overview
- Victoria’s Secret released its A Very VS Valentine’s campaign on Jan. 7 across its digital channels, with Hailey Bieber fronting the seasonal push.
- A centerpiece visual recreates Gisele Bündchen’s 2001 “Think Pink” drawer pedicure image, a reference the brand amplified on Instagram.
- The lineup features additional models Isabeli Fontana, Maty Fall Diba, and Alexis Carrington alongside Bieber.
- Featured products include the Heart Chiffon Unlined Bralette and Bikini Panty, the Tease Sheer Stripe Lace‑Trim Cupped Bodysuit, satin pajama sets, and Valentine’s fragrance mists.
- The rollout followed a Jan. 6 Instagram tease that prompted fans to identify Bieber before the full video and images went live.