Overview

• e.l.f. Beauty finalized its $1 billion acquisition of Rhode in early June, making Bieber a skincare billionaire.
• Bieber now serves as chief creative officer and head of innovation at Rhode as well as a strategic advisor to e.l.f. Beauty.
• Rhode is slated for a global debut in Sephora stores this fall, leveraging e.l.f.’s established distribution.
• Bieber has outlined ambitions to broaden Rhode’s international footprint while driving new product development under the new partnership.
• Her father, actor Stephen Baldwin, praised her on The Adam Corolla Show podcast, calling her “super smart” in business.