Hailee Steinfeld Stars in Novartis Super Bowl Ad Promoting Breast Cancer Awareness

The campaign emphasizes early detection and breast health with a mass outreach during Super Bowl 59.

Pharmaceutical company Novartis debuts its first Super Bowl ad, featuring Hailee Steinfeld and Wanda Sykes, to raise awareness about breast cancer and encourage screenings.
The ad, titled 'Your Attention, Please,' highlights the importance of early detection, with a focus on driving viewers to the website YourAttentionPlease.com for risk assessments and screening resources.
Wanda Sykes, a breast cancer survivor, shares her personal story in the campaign, crediting early detection with saving her life.
The initiative aims to address the alarming statistic that one in eight women in the U.S. will be diagnosed with breast cancer in their lifetime, with many skipping recommended mammograms.
The Super Bowl platform was chosen to reach a large and growing female audience, leveraging the cultural significance of the event to spark conversations about breast health.