Overview

• He set the new mark of 510 kg (1,124 lb) at the World Deadlift Championship in Birmingham, pushing past his own 505 kg record from July.
• He also won the Giants Live World Open on the same day, becoming the first athlete to complete and win a full strongman show after a 500 kg‑plus lift.
• He said in his vlog that he would not go heavier than 510 kg to protect his performance in later events despite how easy the lift appeared.
• The progression consolidates his record streak at 501 kg (2020), 505 kg (July 2025), and now 510 kg, making him a three‑time deadlift world record holder.
• The lift drew a packed crowd and renewed attention to the event’s history, including Eddie Hall’s 500 kg in 2016 and the pair’s 2022 boxing bout.