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3w ago

Haas To Race As TGR Haas F1 In 2026 As Toyota Takes Title Sponsorship

The expanded deal deepens engineering ties without a Toyota engine supply.

Toyota will become Haas's F1 title sponsor next year
Haas will have a new title sponsor in 2026. Image: XPB Images
FILE - Then Toyota Motor Corp. Chief Executive Akio Toyoda delivers a speech on the stage at the Tokyo Auto Salon, an industry event similar to the world's auto shows on Jan. 13, 2023, in Chiba near Tokyo. (AP Photo/Eugene Hoshiko, File)
Formula One F1 - Azerbaijan Grand Prix - Baku City Circuit, Baku, Azerbaijan - September 18, 2025 Haas team principal Ayao Komatsu ahead of Azerbaijan Grand Prix REUTERS/Anton Vaganov

Overview

  • Toyota Gazoo Racing takes naming rights from 2026, marking the brand’s most significant F1 presence since its 2009 exit.
  • The agreement builds on a 2024 technical pact that delivered 14 days of Testing of Previous Cars and will be renamed the TGR Haas Driver Development Program.
  • Haas will continue with Ferrari power units for 2026, confirming the partnership stops short of an engine supply or full works return.
  • Operational steps include a new driver-in-loop simulator at Banbury, a VF-26 livery reveal on January 23, and a private Barcelona test on January 26–30.
  • Toyota replaces MoneyGram as title partner as leaders emphasize personnel development and a longer-term integration pathway within an established customer team.