Overview

• Netflix released Rebel Royals last week, centering on Märtha Louise and husband Durek Verrett’s relationship and public image.
• The royal household said their participation violated the 2022 pledge that she would not use her princess title for commercial purposes and noted it declined involvement.
• On a provincial tour, Crown Prince Haakon said he would refrain from a full judgment but that the film fails to distinguish royal activities from the couple’s commercial project.
• Haakon confirmed discussions are underway to create a clearer separation going forward, signaling that the 2022 deal may be revised.
• The documentary has drawn criticism over the use of the title in a commercial context, with Norwegian reports citing polls in which about three quarters favor removing her princess title.