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Haakon Calls for Clear Divide After Netflix Film as Sponsorship Pitch Surfaces

Family talks are underway to refine rules on commercial use of royal titles.

Overview

  • Crown Prince Haakon said he would refrain from judging the Netflix documentary but reiterated the need to separate royal roles from Princess Märtha Louise and Durek Verrett’s commercial ventures, noting conversations have begun.
  • The royal household previously issued an official request for a clearer boundary between the couple’s business activities and the monarchy.
  • Nettavisen reported that best man Jeff Boodie circulated a 21-page sponsorship proposal seeking up to 120 million NOK for the 2024 wedding, with packages ranging from $50,000 to more than $1 million.
  • Märtha Louise’s manager said those sales materials were sent without the couple’s knowledge or consent, while the film’s director said they received no payment for Hello!’s photo rights or Netflix’s video rights.
  • The documentary highlights the couple’s experiences with racism and intercultural challenges, and they said they were sincerely hurt if any relatives were harmed while asserting their right to tell their story.