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H World Q3 2025: RMB 7.0B Revenue, RMB 2.5B Adjusted EBITDA, 749 Hotel Openings

An asset-light, franchise model converts a 300 million–member loyalty base into higher bookings with healthier margins.

Overview

  • Hotel GMV reached RMB 30.6 billion, up 17.5% year over year, signaling robust demand across the network.
  • Revenue from manachised and franchised hotels rose 27.2% to RMB 3.3 billion, underscoring the asset-light growth engine.
  • H Rewards surpassed 300 million members, with 66 million room nights booked in Q3, up 19.7% from a year earlier.
  • The group opened 749 hotels in the quarter and has surpassed 2,000 openings year to date, with management reaffirming the 2025 target of 2,300 gross openings.
  • As of September 30, H World operated 12,702 hotels with 1,246,240 rooms globally, expanding into 89 additional Chinese cities year on year.