Overview

• Sales begin online at 10 a.m. Friday at heb.com/metaltees with a $35 price point for each shirt.
• H-E-B will donate 100% of proceeds to the Health Alliance for Austin Musicians to support affordable healthcare for local artists.
• The project began after Dwyer’s TikTok mock-up led customers to flood H-E-B’s social channels with requests, prompting the company to formalize the idea.
• H-E-B calls this its first instance of turning a viral social media concept into official merchandise, citing its private ownership as a factor in quick approvals.
• Dwyer, a Nashville-based designer whose metal-style brand tees trended in 2025, and H-E-B both signaled interest in future collaborations, though this run is limited.