Gwyneth Paltrow Voices Support for Meghan Markle’s Lifestyle Venture

The Goop founder commends Markle’s As Ever brand and Netflix series while reflecting on her own role in the lifestyle industry.

Gwyneth Paltrow expressed her support for Meghan Markle's As Ever brand and Netflix series, With Love, Meghan, in a Vanity Fair interview published March 18, 2025.
Paltrow emphasized her belief in uplifting women, stating she does not view Markle as competition and was raised to see women as 'friends, not foes.'
Meghan Markle’s Netflix series has faced harsh criticism from some reviewers but achieved global popularity, leading to a confirmed second season.
Markle rebranded her lifestyle company to As Ever in February 2025 after trademark challenges with its original name, American Riviera Orchard.
Markle is set to expand her brand further with a new podcast, Confessions of a Female Founder, launching in April 2025, featuring conversations with female entrepreneurs.