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Gwyneth Paltrow Turns Kiss-Cam Scandal Into AI Showcase for Astronomer

Gwyneth Paltrow’s cameo draws on her Coldplay connection to spotlight Astronomer’s AI brand with the board still seeking a permanent CEO.

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Overview

  • In a one-minute video released July 26, Paltrow presents herself as Astronomer’s “very temporary” spokesperson, humorously fielding Kiss-Cam questions before promoting the firm’s data and AI offerings.
  • The clip leverages her ex-wife tie to Coldplay frontman Chris Martin and has racked up over 36 million views across social platforms.
  • Astronomer’s website traffic jumped by roughly 15,000 percent and Coldplay streaming spiked about 25 percent after the original Kiss-Cam affair went viral.
  • Interim CEO Pete DeJoy credited Ryan Reynolds’s agency Maximum Effort for executing the rapid, humor-driven campaign that refocused attention on Astronomer.
  • While the board continues its governance probe and searches for a permanent chief executive, the PR move has been hailed as a crisis-management masterstroke.