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Gwyneth Paltrow Shares Unretouched NYFW Photos as GWYN Soft-Launches

The unfiltered look is being cast as an age-positive statement connected to her label’s soft launch.

Overview

  • Paltrow, 52, posted New York Fashion Week images on Instagram showing visible skin texture and natural facial lines.
  • Comments praised the post as “refreshing” and “real,” with many noting the apparent absence of Botox and fillers.
  • The photo dump coincided with her quiet luxury brand GWYN’s soft launch during NYFW appearances.
  • Coverage situates the moment in a wider conversation about ageing and authenticity in an era of injectables and digital smoothing.
  • Reports note her past openness about injectables, including a 2020 Xeomin tie-in, and emphasize that any sales impact for GWYN remains unclear.