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Gwyneth Paltrow Goes Full Gucci in Milan After Landing in Her Own Gwyn Look

The outing follows her label’s New York relaunch, signaling a push to personify Gwyn’s aesthetic.

Overview

  • Paltrow stepped out in Milan in head-to-toe Gucci monogram, wearing a pussybow blouse, a knee-length a-line skirt, a logo belt, and round-toed monogram boots at a Gucci event tied to Demna’s debut and the premiere of his film The Tiger.
  • She arrived in Milan on September 23 for Spring 2026 Fashion Week wearing Gwyn pieces, including a $395 white cowl-neck top and an $895 black blazer, styled with belted capri pants and loafers.
  • Her travel look featured a sky-blue Goyard Saint Louis tote that appeared monogrammed G.P.F., and Marie Claire reports she has owned the bag since 2010.
  • Vogue frames her Fashion Week appearances as a live demonstration of Gwyn’s positioning, casting Paltrow herself as the brand’s core customer who pairs elevated basics with popular luxury staples.
  • Marie Claire notes she has largely skipped Milan’s runway circuit since Armani’s Spring 1998 show, and it remains unconfirmed which shows she will attend this week.