Overview

• Gap unveiled the mother-daughter campaign on September 30 with photography by Mario Sorrenti and a short film by LOOK & Julian Klincewicz.
• GapStudio’s 38-piece Collection 03 goes on sale October 2 on gap.com and in select stores, with prices from $54 to $298.
• Posen frames the line as a bridge between eras, citing 1990s New York energy and 1960s references in tailoring, sculptural denim, satin slips, and vegan patent pieces.
• It is Paltrow and Martin’s first joint fashion campaign, following only informal Goop images shot during the Covid lockdown.
• The brand positions the story around clothes shared across generations, with official statements emphasizing connection through style and personal reinterpretation.