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Gwyneth Paltrow and Apple Martin Front GapStudio’s Fall 2025 Campaign as Collection Hits Stores

The release spotlights Zac Posen’s elevated capsule, using a mother‑daughter narrative to recast GapStudio through ’90s New York cues.

Overview

  • GapStudio’s 38‑piece Collection 03 is now available on gap.com and in select stores, with prices listed from $54 to $298.
  • Campaign images were shot by Mario Sorrenti, with an accompanying short film directed by LOOK and Julian Klincewicz.
  • Zac Posen, EVP and creative director of Gap Inc., frames the line as ‘connection through style,’ drawing on ’90s New York minimalism and ’60s romanticism.
  • The effort marks Paltrow and Martin’s first fashion campaign together, featuring coordinated looks including matching denim and a pink satin dress.
  • Gap CEO Mark Breitbard positions the casting as part of the brand’s legacy of bridging generations through portrait‑driven campaigns.