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GWM Confirms Wey Premium Brand for Australia in Mid-2026

The upmarket line debuts as a plug-in focused push designed to boost GWM’s share under Australia’s efficiency rules.

Overview

  • Wey will sit above Haval within GWM’s portfolio and be sold through the existing 116-store network, with dealer access tied to new ‘Rise’ showroom upgrades.
  • GWM says the Australian Wey range will center on plug-in hybrids, with two to three models under consideration for the launch phase.
  • Models being assessed include the Blue Mountain six-seat PHEV SUV and the Wey G9 people-mover, with media evaluation of the G9 conducted at Lang Lang in Victoria.
  • GWM is considering its newer Hi4-Z plug-in hybrid system for select Wey models to increase electric range and performance, though final specifications are unconfirmed.
  • The launch forms part of a broader plan to add at least seven hybrid and electric models over roughly 18 months as GWM targets about 7 percent market share.