Overview
- Stefani posted a paid Instagram Reel urging followers to download Hallow and join its Advent Pray25 challenge.
- Selling Sunset star Chrishell Stause rebuked the promo, commenting "Gwen‑DON’T SPEAK" on a video dissecting the partnership.
- Critics highlight prayers on the app that address women considering abortion, including references to pregnancies from rape or incest.
- Hallow’s CEO has previously said the app aligns with the Catholic Church’s pro-life priority, reinforcing objections to its content.
- Commentary notes the subscription price — reported at $9.99 per month or $69.99 per year — and early backing linked to JD Vance and Peter Thiel.