Overview
- On Dec. 1, Stefani promoted Hallow’s Advent Pray25 “Be Still” challenge on Instagram, a campaign that also features Chris Pratt and Jonathan Roumie.
- By Dec. 9, entertainment outlets documented the backlash and reported they had sought comment from Stefani without receiving a response.
- Podcaster Matt Bernstein posted the campaign clip and criticized Hallow for prayers referencing abortion, including cases involving rape or incest.
- “Selling Sunset” star Chrishell Stause rebuked Stefani in a public comment that read, “Gwen-DON’T SPEAK.”
- An LGBTQ activist alleged funding links to JD Vance and Peter Thiel and called Hallow a pay-to-pray app, while critics also objected to a subscription price cited at roughly $70.