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4h ago

Guy Fieri Sets Free Super Bowl Flavortown Tailgate for Feb. 8 at Cow Palace

Registration opens under a free-to-enter model designed to bring Super Bowl energy to the wider public.

FILE: Guy Fieri poses with fans onstage during the Players Tailgate on Feb. 13, 2022, in Los Angeles.
Guy Fieri’s Flavortown Tailgate, a free event, typically draws more than 10,000 people.
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The fourth annual Guy Fieri’s Flavortown Tailgate is coming to the Bay Area for the Super Bowl.

Overview

  • The event runs Feb. 8 from 11:30 a.m. to 3:30 p.m. at the Cow Palace in Daly City, wrapping at Super Bowl kickoff.
  • General admission is free with optional upgrades, including Taste of Flavortown and VIP/all‑inclusive tiers offering expedited entry and premium food and drink experiences.
  • Loud Luxury and Tucker Wetmore are slated to perform, and organizers say surprise celebrity drop‑ins are possible.
  • A Built in the Bay showcase will feature Bay Area spots such as Waterbar, Palm House, Slanted Door, World Wrapps, El Castillito and China Live alongside national brand activations.
  • Organizers confirmed a program guaranteeing access for 2,000 U.S. veterans with onstage honors and cruise awards from Carnival, with applications directed through GuysFlavortownTailgate.com via VetTix; ridesharing is advised due to paid parking at the venue.