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Guwahati Tea Auction Centre Achieves Record Sales and Turnover in FY24-25

Higher export demand and crop shortfalls drive unprecedented tea prices, solidifying Assam's global tea prominence.

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Overview

  • GTAC reported its highest-ever sales of 169.13 million kilograms of tea in FY24-25, up from 166.34 million kilograms the previous year.
  • The average price per kilogram rose significantly to ₹227.70, compared to ₹183.20 in FY23-24, marking a ₹44.50 increase.
  • Total turnover for the fiscal year reached ₹3,851 crore, with record-breaking prices for premium teas such as Hookmool at ₹751 per kilogram.
  • Low auction costs and a tea lounge promoting single-origin Assam teas contributed to GTAC's growing appeal, with the lounge generating over ₹1 crore in turnover.
  • Assam, producing nearly 700 million kilograms of tea annually, continues to face climate-related challenges but remains a key player in India's tea economy.