Overview
- The short reimagines the brand’s 1990s commercials with a dark, body-horror twist that gives the old “fruit head” gag a backstory.
- It premiered online on Oct. 9 on Gushers.com and the brand’s YouTube channel, where it is available to watch.
- The film was directed by Mike Diva, written by Ian Reichenthal and Matt Sorrell, and produced in partnership with Imagine Entertainment.
- Bradley Whitford discussed the intent with People, joking that the team was “just trying to traumatize” a new generation.
- Early coverage highlights practical prosthetics, CGI craft, deliberate weirdness, and a planned screening at the Brooklyn Horror Film Festival.