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Gurugram Founder Deletes Viral Post Reflecting on 9 p.m. Work Call and Boundaries

Her admission points to industry norms that prize urgency over sensitivity.

Overview

  • Krittika Marwaha of Little Odd Marketers wrote on LinkedIn after a colleague declined a 9 p.m. call due to dinner, a child’s exam prep, chores, and patchy internet.
  • She said the exchange made her realise she was becoming the kind of boss she never wanted to be and cited advertising’s tendency to reward speed over sensitivity.
  • Her LinkedIn post included a screenshot of the colleague’s WhatsApp message detailing the late-evening constraints.
  • The reflection went viral and drew supportive comments from professionals, including entrepreneur Nakul Saini.
  • News18 reports the LinkedIn post was later deleted, and reports so far do not indicate any policy changes at her company.