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Gurugram East Liquor Auction Tops ₹1,270 Crore as 29 Zones Go Unsold

Fresh e-auctions are scheduled for June 5 to fill the remaining zones ahead of the new excise policy’s June 12 rollout.

Bristol Chowk is Haryana's costliest liquor zone (Representational image from Canva)
A liquor shop on MG Road near Bristol Chowk. (HT Archive)
Image

Overview

  • The Haryana Excise and Taxation Department secured ₹1,270.40 crore from the digital auction, 5.96% above the ₹1,198.90 crore reserve price.
  • Bristol Chowk led all bids at ₹98.58 crore, nearly double last year’s top offer from the same zone.
  • Twenty-nine of 79 Gurugram East liquor zones failed to attract bids, prompting a June 5 re-auction for unsold areas.
  • Internal vigilance teams have been mobilized to investigate allegations of collusion involving dummy bidders.
  • Allotment of awarded and re-auctioned zones is slated to conclude by June 12 under the new two-year 2025–27 excise policy.