Overview

• The foreign national cleaning Gurugram streets under the ‘Ek Din, Ek Gully’ series has posted four before-and-after videos that have attracted over 3,000 views on Instagram.
• He has pledged to sustain the daily street cleanup campaign until at least August 15, inviting local residents to join his effort.
• In a recent appeal, he asked Indian social media influencers to produce content and mobilize followers to participate in the Independence Day cleanup drive.
• While the initiative has drawn praise and volunteer support in Gurugram’s Sector 55 and other neighborhoods, outlets have been unable to confirm whether he is Serbian or Swedish.
• Civic experts say the grassroots campaign underscores ongoing gaps in source segregation and waste management despite Gurugram’s rise in recent Swachh Survekshan rankings.