Overview

• Chadha collaborated with the England and Wales Cricket Board to produce a three-minute promotional film marking her first sports project since directing Bend It Like Beckham in 2002.
• The trailer features England stars Danni Wyatt-Hodge, Heather Knight and Lauren Filer alongside recreated archival moments such as Sourav Ganguly waving England shirts.
• It pays tribute to the British-Indian cricket community and blends cultural storytelling with cinematic flair to engage new, diverse audiences.
• The tour kicks off on June 28 at Trent Bridge and combines matches for England and India’s women’s teams with England’s men’s and mixed disability sides.
• ECB leaders view the campaign as a long-term push to elevate women’s cricket visibility ahead of the 2026 ICC T20 Women’s World Cup on home soil.