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Guralnick’s 'The Colonel and the King' Reframes Elvis Manager’s Reputation

Newly unearthed Graceland letters depict Parker as an honest show-business strategist who protected Presley’s creative freedom.

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The famous photo of Elvis Presley arriving in Memphis on March 7, 1960, following his Army discharge. Colonel Tom Parker's family in Holland got quite the shock when they spotted him standing behind Elvis.
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Overview

  • Guralnick accessed tens of thousands of Colonel Parker’s personal letters in the Graceland archive that serve as the foundation of “The Colonel and the King.”
  • The correspondence reveals Parker’s meticulous oversight of Presley’s business affairs and his refusal to interfere in the singer’s artistic decisions despite pressure from record and film executives.
  • Parker and Presley jointly agreed on key career moves, including endorsing Elvis’s 1958 Army service and pursuing a bilateral film strategy to support the singer after his mother’s death.
  • Born Andreas Cornelis van Kuijk in Holland, Parker’s rise from carnival promoter to coveted manager underscores his unerring promotional instincts and passion for show business.
  • Reaction to the biography has reignited critical and fan debates over Parker’s influence on Presley’s career and the accuracy of long-held myths about the manager’s role.