Overview
- Gunna announced the launch of SB The Label and named himself CEO in a partnership with Atlantic Music Group, a move publicly revealed on Friday, Oct. 9.
- The imprint’s initial roster includes three Atlanta acts — Casper Bluff, Nechie, and Dracc — who will be introduced and promoted under Gunna’s leadership.
- Gunna timed the announcement to the release of his single “Pop It” and a Spike Jordan-directed video that features Coco Gauff and spots the label’s first signees.
- Atlantic and 300/Atlantic executives publicly endorsed the venture, noting it builds on Gunna’s long ties to Warner Music Group and 300 Entertainment, but details on how future releases will be distributed remain unclear.
- The label gives Gunna a platform to develop local talent and use his commercial reach to launch artists, and the industry should watch whether his forthcoming album Splurge will arrive through SB The Label or under existing YSL/300 arrangements.