Overview
- Gunna announced Friday that he has launched SB the Label in partnership with Atlantic Music Group and 300 Entertainment and will serve as the imprint’s CEO.
- He named Casper Bluff, Nechie, and Dracc as the label’s first signed artists.
- The announcement was paired with the new single “Pop It,” a Spike Jordan‑directed video that outlets report features Coco Gauff, and Gunna teased an upcoming album called Splurge.
- Atlantic Music Group and 300 Entertainment executives issued statements confirming the partnership and praising Gunna’s transition into an executive role.
- The imprint builds on Gunna’s long ties to YSL/300/Atlantic and his recent Under Armour ambassadorship, positioning him to combine artist development, brand deals, and major‑label distribution.