Overview
- Celebrations are observed on Wednesday, October 22, on Pratipada Tithi of Kartik, with some guides noting activity across October 21–22.
- The day marks the start of Vikram Samvat 2082 in the Gujarati calendar.
- Chopda pooja involves closing old account books and opening new ledgers with prayers to Goddess Lakshmi for prosperity.
- Families visit temples, perform pujas, share sweets, and exchange wishes using the greeting “Saal Mubarak.”
- Media outlets published curated wishes and shareable images for the festival, with Hindustan Times disclosing AI-generated elements in its story.