Overview

• Guinness World Records published a list of 70 never-before-set titles to coincide with the anniversary of its first volume on August 27, 1955.
• Examples up for grabs include the fastest 400-metre sack race, the furthest bottle flip, the most whoopee cushions sat on in one minute, and the fastest time to ascend the height of Everest by bicycle.
• The organisation launched a Record Selector on its website that matches users to potential records through a short personality quiz.
• GWR says it receives about 1,000 applications each week and is formalising more records in emerging areas such as drones and AI.
• The franchise highlights record-holders’ real-world benefits, citing Liz West, whose Spice Girls collection record helped propel her artistic career.