Guinness Rationed in UK Pubs Following Unprecedented Demand

Diageo limits keg supplies to pubs as soaring popularity strains production ahead of the festive season.

Guinness-maker Diageo has introduced restrictions on keg allocations to UK pubs to manage soaring demand during the Christmas period.
The surge in sales is attributed to younger demographics, increased interest from women, and the recent Autumn rugby internationals.
Guinness has experienced a 19% year-on-year sales increase, with a rise in popularity driven by social media trends and celebrity endorsements.
Some pub operators have reported panic buying and concerns about limited stock, though Diageo assures that supply is being managed efficiently.
To meet rising demand, Diageo has invested over £185 million in brewery expansions in Ireland, including facilities for its non-alcoholic Guinness 0.0.