Overview

• Guinness-maker Diageo has introduced restrictions on keg allocations to UK pubs to manage soaring demand during the Christmas period.
• The surge in sales is attributed to younger demographics, increased interest from women, and the recent Autumn rugby internationals.
• Guinness has experienced a 19% year-on-year sales increase, with a rise in popularity driven by social media trends and celebrity endorsements.
• Some pub operators have reported panic buying and concerns about limited stock, though Diageo assures that supply is being managed efficiently.
• To meet rising demand, Diageo has invested over £185 million in brewery expansions in Ireland, including facilities for its non-alcoholic Guinness 0.0.